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How to use the Speakers’ Bureau
You can find your own speaker, topic, or area of specialization here.
Or, the Medinge Group will refer speakers directly,
based on information supplied from the form found at the bottom of this
page. Jump to the referral form.
Once you have selected a speaker or expert, you may
contact them directly for all negotiation.
All speakers negotiate for themselves. The transaction
is not handled by the Medinge Group.
Terms, travel and expenses to be negotiated separately
by speaker.
How are services charged?
Medinge Group speakers set their own rates and terms, which will vary.
Typically, a fee may be structured around the appearance, travel and expenses.
Some speakers will require payment in advance. The range of pricing (delineated
in euros) is:
One-hour speech: €1,400–€10,000 plus expenses
Panel appearance: €500–€2,500 plus expenses
Broadcast interview: 0–€1,500
Day rate: €3,500–€5,000 plus expenses
Index to areas of specialization
Clicking on speaker name in this index jumps to
speech list.
Anthropology and brand management RYDER
Authenticity ALLAN MOORE
Brand Communications MOSS
Brand strategy development RYDER
Brand Strategy van GELDER
Branding for Development van GELDER
Building branded value-chains KITCHIN
Communications challenges in environmentalism KITCHIN
Connecting brand visions to business performance YAN
Creative thinking MOORE
Creativity HARRIS
Creativity and Innovation IND
Cross-border marketing solutions MOSS
Customer Management RYDER
Developing product social responsibility KITCHIN
Emerging arena of ‘Product Social Responsibility’ KITCHIN
Facilitation MOORE
Fashion industry branding YAN
Future HARRIS
Global Branding van GELDER
Global Marketing van GELDER
Impact of transparency KITCHIN
Improvisation in organizations MOORE
Innovation HARRIS
Inspiration MOORE
Intellectual Capital ALLAN
International Marketing Research van
GELDER
Knowledge HARRIS
Leadership ALLAN GAD
Links between CSR and Branding KITCHIN
Living the Brand IND
Luxury Brands MOSS
Marketing of environmental conservation KITCHIN
New disciplines of multi-stakeholder marketing KITCHIN
Personal Branding GAD
Place Brand Leadership ALLAN
Place Branding van GELDER
Principles of spirituality and branding YAN
Product Social Responsibility KITCHIN
Role of Thought Leadership in branding KITCHIN
Strategy HARRIS MOSS
Sustainable Branding IND
Team building MOORE
Transparency and its impact on branding KITCHIN
Visual interpretations of brand strategies YAN
Youth Brands MOSS
Speech titles and descriptions
indexed by speaker name
Malcolm ALLAN
Your People Your Brand
Your people are a major determinant of your brand and the source of the
intellectual capital upon which your brand is built. So, the way you lead
your people and invest in their development can have a major impact on
your brand and its reputation. This presentation explores how this can
be done cost effectively by leaders.
Leading Your Brand
The quality of leadership can have a profound impact on the brand of an
organisation as well as on its performance. Authentic leaders know that
their actions – what they say and do – can affect their reputation and
can impact on the value of their brands. This presentation shows leaders
how to add value to their brands through authentic and transformational
leadership.
Leadership Place and Brand
The quality of leadership of places – countries, states and cities – can
have a major impact on their economic viability and their reputation.
The way leaders behave affects the brand of their place and the ways that
others see it. This presentation shows elected leaders and place partnerships
how to harness the power of leadership for the benefit of their communities.
The Brand Me Leader - Authentic Transformational Leadership
Authentic leaders know who they are and what they stand for. And they
are very clear about what they want to achieve and transform. Their words
and deeds epitomize their brand and its values. This presentation shows
leaders how they can develop as an authentic leadership brand.
Thomas GAD
Different for profit
How personal branding can make a profitable difference in your life and
career”
Branding for Profit & Conscience
How to make your brand successfully take on an issue”
Playing the Branding Matrix
How to invest wisely in your brand and to make its life longer”
Relationship Branding
The retro way to renew your brand
Sicco van GELDER
Global Brand Strategy
When a brand stretches across countries, it is imperative to understand
the forces that affect it in various markets. These forces are both internal
and external to the brand's organization and determine whether and to
what extent a brand can be standardized across markets or adapted to suit
local circumstances. Using the Global Brand Proposition Model as a framework,
Sicco takes the audience into a fascinating discussion on how to strategize
for and effectively manage a global brand to create value for its various
stakeholders.
Place Branding: Cities, Regions and Nations
As globalization intensifies, cities, regions and nations find themselves
competing with other places for attention, talent, investment, visitors,
events and influence. A powerful brand provides places with a necessary
sustainable competitive advantage. Sicco discusses the main issues of
branding for places, such as putting together brand partnerships of stakeholders,
developing a shared vision and a common purpose for your place, public
consultation, strategising for a place brand, developing activities that
demonstrate the place brand, and embedding the brand of the place.
The New Branding Imperatives of Strategy, Creativity and Leadership
The combination of strategy, creativity and leadership will determine
the competitive strength of brands, whether they are product, service,
corporate or place brands. Strategy (business, brand and marketing) determine
the direction of a brand. However, strategy is nothing without creativity
in its formulation, implementation and execution. Strategy and creativity
are worthless without the leadership that ensures that things get done
and that the brand creates value for its various stakeholders. Sicco discusses
these three imperatives and the power of the interaction between them.
Branding for Development
What has been learned in advanced societies about creating value through
branding can and should be transferred to less developed nations in order
to improve the lives of their populations. There is absolutely no reason
why the beneficial effects of branding should be restricted to the developed
world, or why the role of less developed nations should be mere suppliers
of commodity goods and labour to rich companies from rich countries. As
the glossy image of multinational and especially Western-owned brands
begins to wear a little thin, local brands may well find that they have
an unprecedented window of opportunity to state their different and attractive
credentials.
Patrick HARRIS
You, Me, Us & It
Creativity just for the sake of creativity is only worthwhile if you are
an artist and then it is called a gift! But, creativity for a purpose,
especially in these heady days of intense competition, shortened lead
times, increased transparency and consumerism, is what the business schools
might call competitive advantage and best use of employees. Patrick likes
this topic….a lot!
Oliver’s Travels
A view on the future from the perspective of Patrick’s young son. What
better way to view the future than to listen to the questions of someone
who will live in it when it arrives and is trying his hardest to shape
it now.
Engendering culture
“Help me create organisational culture” he said. Patrick replied “The
issue is, you’ve already got one”. It is impossible to build a culture,
but it is easy enough to encourage the one that most suits your organisation.
And by the way, there is no such thing as ‘buy-in’, but there is hope
– if you just seek momentum. Patrick’s life on a plate in this speech.
Nicholas IND
Living the Brand
Successful brands are about imagination. These are the brands that inspire
us. These are the organisations we feel emotional about; the brands that
we trust. Yet stimulating imagination among employees and customers is
hard. In this presentation, Nicholas uses examples such as Nordstrom,
UNICEF and Patagonia to demonstrate how memorable and powerful ideas can
build employee involvement and commitment. The companies that succeed
at this, benefit in terms of higher productivity, enhanced financial performance
and greater intellectual capital.
Branding and Sustainability
This presentation argues that branding is important because it creates
value. This is about having a clear and authentic ideology, which should
incorporate principles of sustainability The challenge for most organisations
is to build sustainability into the culture and everyday actions of the
organisation. That requires commitment and participation. The presentation
shows how organisations can build responsible and sustainable brands that
also build long term brand value.
Inspiration: Creativity and Innovation
This presentation shares the results of research from a new book, called
‘Inspiration’ that investigates organisations where creativity is an inherent
part of the culture and where continuous creativity is maintained as part
of the process of building competitive advantage. Using such examples
as IDEO, Volvo, Quiksilver and Tate Modern the presentation explores with
the audience the barriers to and key success factors of creativity.
Tim KITCHIN
Tim speaks on the tensions and opportunities emerging, as enterprises
try to link CSR, business and branding activities
The role of Thought Leadership in branding
The links between Corporate Social Responsibility and Branding
Building branded value-chains
Transparency and its impact on branding
Developing product social responsibility
Communications challenges in environmentalism
Johnnie MOORE
Beyond Branding
A lively interactive demonstration of the pitfalls of conventional thinking
on brands – and how to cultivate brands that take advantage of a networked,
more transparent economy. This is a model that allows stakeholders to
truly shape the brand, instead of trying to work it all out for them.
Authenticity
It’s easy to talk about authenticity, but it’s harder to do. How organisations
can encourage the power of authentic voice, deal with the unspoken problems
that face groups – without opening themselves to chaos and ruin.
Improvisation
John Lennon pointed out that life is what happens when you’re making other
plans. One of the biggest challenges organisations face is how to respond
to surprises that often threaten to derail their careful plans. The skills
of theatrical improvisation provide simple but effective ways to complement
plans with the ability to respond flexibly in the moment – improving customer
service, teamwork and execution.
Stanley MOSS
Organic Branding
Contrary to hostile conjecture, branding is not dead; it’s just morphing.
Stanley Moss regards brands as organic, fractal, evolving entities, and
that a brand isn’t only a promise or a conversation. It is, Moss says,
a journey. In order to succeed, brands need to be aware of the reality
of their ongoing transformation. Using examples of prominent global companies,
Moss describes the rise and fall of great brands, ending his speech with
who did well and why.
Tracking the Brand 2000-2010
Five years ago companies were just beginning to hear stirrings of the
words Corporate Social Responsibility. Sustainability, forget about it,
nobody knew. Today we’re in a consciousness competition, trying to remake
our brands authentic, responsible and digital at the same time. Plus there’s
all those former ad people running around trying to call themselves brand
experts, muddying the waters. So what’s the next CSR? A time telescope,
looking backward and forward.
The Brand As Jihad
Not a speech for everyone. Moss begins by reading an 850-word chapter
excerpt from an unpublished novel entitled The Book of Deals, written
in 2001. In it, the history of the Kent cigarette brand is framed in the
language of holy war waged on consumers. An entertaining take on vintage
commercial branding, meticulously researched with lots of interesting
vocabulary. It’s also a parable about the condition of spirituality in
our culture.
Trying Not To Look Big
Some companies’ credibility is built on not appearing big, no matter what
their size. Bigger wasn’t better. Big Gulp + Big Mac= headed for the rocks?
The speech discusses how we can free ourselves from a mass-proliferated
way of thinking that the only desirable brand is a big brand. How can
corporate culture transform, if growth is removed as a reason?
Ian RYDER
Humanity-based Brand Strategies
Almost all CEO’s are looking for a strategy to deliver long-term sustainable,
profitable growth from a company with happy employees and partners and
loyal customers – what are the options? Why does “brand” sit at the heart
of successful business strategy?
Customer Management – it’s not Optional!
What are the key drivers of customer behaviour? How can you make that
work for you? Do truly understand how your organisation delivers all those
promises made by the myriad of links in your supply and delivery chains?
Building & Sustaining Internal Branding
Making the link between brand and business strategy to encourage long-term
employee engagement. What are the key drivers and how do you execute a
successful programme?
Jack YAN
Branding to youth: the forces at work
Marketing to Generation Y requires more than everyday sales savvy: corporate
social responsibility is at the core. This speech, first delivered in
2003 and based on research of a small sample, looks at today's young consumers
and how to get past their cynicism.
The business of branding
Branding is at the crossroads again. Every decade, someone says branding
will become more caring, but what’s really changed? Some of the best branding
techniques have, in fact, not even been used by groups dedicated to good—so
what are they, and can they be adopted?
Trends in fashion branding
Fashion has an image of being a self-absorbed clique. In a lot of cases,
that is true. What can fashion labels do to reverse this and which have
begun making the change?
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