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The Medinge Group's members represent critical sub-disciplines of branding,
and span the universes of strategy, measurement, implementation, community
relations, visual branding and marketing.
In 2006, the Medinge Consulting Group (MCG) was formed
to provide businesses with nimble teams of brand experts available on
an as-needed basis. Typically, consultant firms are compelled to maintain
full-time staff and must generate projects to keep these employees busy
and the firm profitable. MCG draws from the ranks of our think-tank membership
to build customized teams, with an understanding of the economic realities
required by our clients. It’s a common-sense, sustainable business
model which pairs the correct professional with the appropriate need,
and no wasted resources.
Projects often begin with a two-day branding kickoff,
where the client first presents its brief, followed by an intensive dialogue
with the MCG team.
As a think-tank, we have shared our knowledge through
our books, notably our first collaborative title, Beyond
Branding. (Other books are following, and many individual members
are also authors.) We also maintain an online Speakers’
Bureau, through which individual members can be directly booked. Finally,
each one of our members can be contacted through their firms as listed
on our home page, or via the contact
form on this site.
N. Ind (ed.)
Beyond Branding: How the New Values of Transparency and Integrity
Are Changing the World of Brands
London: Kogan Page 2003
Hardcover: recommended retail price
£21·49 (UK) and $39·95 (US). Available at Amazon UK
for £19·34 and Amazon.com for $26·37.
Paperback edition available
at £14·79 (UK). Available at Amazon UK for £13·31.
These are the Amazon links for the
book:
United
Kingdom (hardcover)
United
Kingdom (paperback)
United
States (hardcover)
United
States (paperback)
Prices correct as of October 2006.
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